Blogs

Driving Ecommerce Growth: The Power of Urgency and Scarcity Conversion rates in the world of ecommerce hinge on a single element: action. However, motivating customers to take that crucial step often requires more than just a compelling product. Many individuals hesitate unless they perceive a potential loss – and this is where the strategic...

If you’re spending money on ads or SEO to bring people to your site, but your mobile layout is hard to use, you’ve already lost them before the product page loads.

Building Customer Confidence: The Power of Return and Refund Policies In the world of online retail, establishing trust is paramount. There's a unique reassurance customers feel when they know a brand genuinely supports their purchases. A well-defined return or refund policy provides precisely this confidence, particularly crucial in ecommerce where customers lack the tactile...

It costs the same to acquire a customer whether they spend R500 or R1,500. But most businesses obsess over driving more traffic instead of making more from the traffic they already have.

It can cost 5x more to acquire a new customer than to sell to an existing one