Professional Shopify & WooCommerce Website Development in South Africa

Custom-Built eCommerce Stores with Full Functionality

At Smart Marketing, we specialize in developing customized eCommerce websites using Shopify and WooCommerce. From site architecture to functionality, we build the foundation while you focus on running your business. We leverage your brand kit, including logo’s, fonts and colours to create a website that is ready to make sales.

Our eCommerce Development Services

From Architecture to Functionality, We’ve Got You Covered

We handle everything from the setup of Shopify and WooCommerce to developing a seamless user experience. We’ll train your team to manage products and day-to-day operations, ensuring you’re ready to hit the ground running.

You may be wondering “Why Architecture?”. Well we’re in this business for over 5 years, in the beginning we made some foundational mistakes, where we built sites without much consideration.

But through the years we have learned that in order to build a more robust site, initial planning in how many categories (collections) there are and how they all connect to each other is essential not just for user friendliness but also for Google to better understand your website, when your site is easy to understand for Google’s bots, you also tend to get more organic traffic from Google which is a great foundation to begin your eCommerce journey.

Service Breakdown:

  • Shopify & WooCommerce Setup: We create scalable and efficient websites using two of the most popular eCommerce platforms.
  • Site Architecture & SEO Optimization: Structuring your store for easy navigation and search engine optimization.
  • Custom Design & User Experience: Tailored designs that enhance your brand’s look and improve user engagement.
  • Functionality Integration: Adding payment gateways, shipping options, custom features, and necessary plugins to make your store fully functional.
  • Team Training: Full training on managing products, orders, and basic website maintenance using Shopify or WooCommerce.
  • Post-Launch Support: Initial post-launch support to ensure smooth operations

What You’ll Be Managing

Clear Ownership of Day-to-Day Operations

Once again, through our experience we have learned a way to form a relationship that ensures the work is spread in the best way to create an optimal system that has work done with effectiveness and efficiency.

  • Platform Fees: As a client, you’re responsible for paying all Shopify or WooCommerce platform fees, including hosting, transaction, and any plugin or extension costs.
  • Product Management: Adding, updating, and maintaining product listings.
  • Customer Service: Handling customer inquiries, returns, and feedback.
  • Policies & Compliance: Updating terms and conditions, privacy policies, shipping regulations, etc.

Once we’ve delivered your fully functional eCommerce store, you’ll take charge of product management, customer support, and policies, while we ensure the platform runs smoothly. Beyond that we offer recommendations on Plugins & Apps to improve the various aspects of an ecommerce website.

Our Development Process

How We Build Your eCommerce Store

From Concept to Launch

Our step-by-step process for Shopify and WooCommerce development:

  1. Consultation & Planning: We discuss your vision, goals, and platform preferences.
  2. Architecture Setup: Creating a user-friendly, SEO-optimized site structure.
  3. Custom Design: Designing a unique, responsive layout that represents your brand.
  4. Functionality Integration: Implementing payment gateways, shipping, inventory systems, and any needed plugins or customizations.
  5. Testing & Review: Conducting thorough tests to ensure all features work smoothly.
  6. Team Training: Training your staff on Shopify/WooCommerce management.
  7. Launch: Bringing the store online and providing post-launch support.

At this point we can discuss whether you’d like for us to help you with your SEO, Paid Media, Email Marketing as well as other Marketing aspects.

Why Choose Us?

Why Partner with Smart Marketing

Your Trusted Shopify & WooCommerce Experts

We have been in this industry for a while and have worked with many clients, but here are the things that you should consider when working with us:

  • Specialized in Shopify & WooCommerce: 5 Years of experience working with these platforms.
  • Tailored Solutions: Custom designs and functionality that fit your specific business needs.
  • Post-Launch Training & Support: Ensuring you’re fully equipped to manage your store.
  • Seamless User Experience: From product search to checkout, we prioritize creating intuitive, fast-loading sites.
  • Based in South Africa: We service clients in Johannesburg, Cape Town, Durban, Vereeniging and more

We’ve been doing this for a while and have encountered eCommerce website pricing from many different website developers. There are a lot of different approaches, our approach is suitable to the correct client for us.

Earlier we mentioned the correct client for us, does this look like you?

  1. The owner of the business is still involved in the business.
  2. The business has a complement of staff handling things like fulfillment, or sales if you also have a brick and mortar retail store.
  3. You’re looking to invest into your business, and you’re not just getting a website to say “I have a website”.
  4. You’re interested in using your websites to grow sales, and understand that you might not be profitable from Day 1, but with good planning and execution you can have a profitable and scalable eCommerce store.
  5. Your team can load products and follow best practices when doing so. Our correct client, rarely ever loads their own products and is more involved with high level activities to encourage business growth.

To put it simply, we prefer working with established companies who have can have at least one resource involved with loading products.

In our initial consultation, we will provide you with insights and advise you on the advantages and pitfalls of selling online as well as our philisophy surrounding building a successful eCommerce stores.

If you’re interested in learning more about our services and clients, please contact mohammed@smartmarketing.co.za