
In this Blog, we break down what is SEO, and why you should incorporate it in your marketing efforts, as well as what challenges you can expect.
First, let’s define what is SEO.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results.
The goal of SEO is to increase organic traffic to a website by improving its ranking in search engine results pages (Google, Bing, Microsoft Edge).
There are many methods for SEO, such as link-building, content optimization, and keyword research.
Why you should use SEO as Digital Marketing tool?
Reason #1 – More Website Visitors Can Lead to More Sales
Whether your aim is to make more sales, get more leads, it all begins with getting more people to your website or store. When we have any questions that need answers, for most people, the first thing we do is “Google it”.
Now imagine what it would mean if your business was on the first page, or better yet the first result of a Google search.
This means that more people will be able to find the website, which can lead to an increase in traffic and most-importantly more business.
SEO can improve a website’s usability and user experience. By making it simpler for consumers to find the information they’re looking for, SEO may improve the user experience on a website. This is accomplished by giving users access to reliable data that is relevant to their search inquiry.
Reason #2 – Higher Rankings Have More Credibility
Let’s face it, we always expect that the first result is the best result, if Google places it first, then it must be reliable and trustworthy information.
By appearing at the top of search engine results, your website can establish itself as an authority in its field, which builds trust with users.
Also, by providing high-quality content that is relevant and useful, SEO can help improve the reputation of a website. This will make it more credible in the eyes of its users.
Right now, you may be thinking, “Great, all I need is some SEO and my sales will shoot to the moon”, and it can, but it’s not as simple and straight-forward as that.
Let’s talk about the challenges you may face.
So, there are also some potential cons to SEO.
One of the biggest challenges with SEO is that it can be time-consuming and labour-intensive. It can take a significant amount of effort and resources to implement an effective SEO strategy. It can take some time before the results of that strategy start to become effective.
You may be wondering how long it may take. What we’ve found, is that in less-competitive industries in may be as short as 2-3 months, while in more competitive industries it may take a few years.
SEO can be a highly-competitive field, and it can be difficult to stand out from the competition in search engine results pages.
Another potential con of SEO is that it can be unpredictable. The algorithms that search engines use to rank websites, in their results pages are constantly-changing. It can be difficult to predict how a website will perform in search results.
This means that it can be challenging to create an effective SEO strategy that is able to adapts to changes.
This is especially a concern when you may increase stock or increase staff, and suddenly your traffic takes a huge dip, and your sales go with it.
Finally, some people may view SEO as unethical or manipulative. While the vast majority of SEO practices are legitimate, there are some techniques that are considered to be black hat. These methods and are not in compliance with search engine guidelines.
These practices, which include methods like keyword stuffing and link schemes, can be used to try and trick search engines into ranking a website higher in their results pages.
In case you’re wondering, search engines like Google are always working on ways to prevent these black-hat methods.
While these practices may produce short-term gains, they will lead to a website being punished by search engines. Any ranking it may have gained will be lost.
The pros and cons of SEO depend on the individual situation of a website and its goals.
While SEO can be an effective way to improve the visibility and credibility of a website, it can also be time-consuming and unpredictable.
It is important for business owners to carefully consider the potential benefits and drawbacks of SEO before implementing a strategy.
A question to keep in mind is, do people even search for what you’re selling?
If you’d like us to check it out for you, and provide you a short report on potential keywords.
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December 31, 2022I need to to thank you for this good read!! I certainly loved every bit of it. I have you bookmarked to check out new stuff you postÖ